Role Mission
Own website growth performance by combining technical WordPress execution with SEO, content strategy, and conversion optimization.
WordPress & Digital Marketing Specialist
Location: Hybrid / Remote | Type: Full-time | Level: Mid-Senior
WinterSnow Labs is hiring a specialist to drive website growth, conversion performance, and content-led demand generation through WordPress and modern digital marketing execution.
Core Responsibilities
- Manage WordPress content architecture, landing pages, and page performance
- Implement technical SEO, metadata governance, and schema enhancements
- Plan and execute digital campaigns across organic and paid channels
- Design conversion funnels and optimize CTA journeys
- Build weekly KPI reporting for traffic, leads, and conversion quality
Latest Trending Skills We Value
- AI-assisted content operations and programmatic SEO workflows
- Core Web Vitals optimization and performance-first publishing
- GA4 + Search Console + Tag Manager instrumentation
- CRO experimentation (A/B testing, heatmaps, funnel diagnostics)
- Integrated growth with LinkedIn, YouTube, and lifecycle email channels
Qualifications
- 3+ years in WordPress operations and digital marketing execution
- Strong working knowledge of on-page and technical SEO
- Experience with campaign analytics and attribution reporting
- Hands-on skills in content publishing, optimization, and governance
- Clear communication with leadership, design, and engineering teams
Success Metrics (First 6 Months)
- Growth in qualified organic sessions and ranking footprint
- Improved conversion rate on key service and case-study pages
- Faster content production cycle with quality control maintained
Apply
Send your resume and portfolio/work samples to careers@wintersnowlabs.com with subject: WordPress & Digital Marketing Specialist Application.